Exhibition Design — Furniture Fair Milan 2009

Furniture Fair Milan 2009 exhibition design for Wogg with a cherry blossom curtain in the center of the booth, exhibited furniture from the Amor, Rica and Roya collection

A veil of cherry blossoms

The annual furniture fair comes into to life in Milan, just in time for spring. New furnishings draw rapt crowds as exhibitors show off their latest creations. This appeal and seduction is also the idea behind the cherry blossom curtain. A transparent, plastic veil of blossom divides the exhibition space into different zones and creates spaces in which to exhibit the furniture, resulting in seductive glimpses and stunning views. The stand itself is a dazzling bright white. Those who venture beyond the blossom are treated to a space bedecked in pink, with the inner side of the upper trim panel further accentuating the hue of the blossom.

Furniture Fair Milan 2009 exhibition design for Wogg with a cherry blossom curtain in the center of the booth, exhibited furniture from the Amor, Rica and Roya collection
Furniture Fair Milan 2009 exhibition design for Wogg with a cherry blossom curtain in the center of the booth, exhibited furniture from the Amor, Rica and Roya collection
Furniture Fair Milan 2009 exhibition design for Wogg with a cherry blossom curtain in the center of the booth, exhibited furniture from the Amor, Rica and Roya collection
Furniture Fair Milan 2009 exhibition design for Wogg with a cherry blossom curtain in the center of the booth, exhibited furniture from the Amor, Rica and Roya collection
Furniture Fair Milan 2009 exhibition design for Wogg with a cherry blossom curtain in the center of the booth, exhibited furniture from the Amor, Rica and Roya collection
Furniture Fair Milan 2009 detail exhibition design for Wogg with Wogg Rica cupboard from Atelier Oï and stockable chair by Jörg Boner
Furniture Fair Milan 2009 detail exhibition design for Wogg with Wogg Rica cupboard from Atelier Oï and stockable chair by Jörg Boner

Furniture Fair Milan 2009

Booth concept for the Swiss furniture manufacturer WOGG
Salone del Mobile Milan Italy
Realisation 2009
Photos Milo Keller

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